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Drive Channel Sales in a Digital-First World

Incentives, Communications and MDF Management in a Single Partner-Activating Platform

The SherpaPX Platform combines incentives, individually targeted comms and defined, data-led marketing campaigns to drive channel sales

Bringing these activities together onto one platform drives revenue at the point of sale by influencing sales behaviour.


Why PX?

  • Partner Experience (PX) directly impacts channel sales and increases partner loyalty
  • Partners transact with an average of 7 vendors daily.  Better experiences for those partners gives a competitive advantage
  • On average 17% of MDF or Incentive spend is inefficiently spent on over-complex or non ROI-driving partner activities


Sherpa PX

  • Integrated incentives, comms and marketing programmes for maximised bottom line impact
  • Personalised and targeted designed for increased adoption and engagement
  • Performance and ROI insight and visibility to make data-driven investment decisions

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PX Trends in Incentives & Communications

of sales reps more likely to sell more product with incentives attached
of tech vendors planning increased incentives budgets
< 33%
of partners read vendor comms on a regular basis
of Partner sales reps are more motivated by individual rewards

  • Powerful Incentives

    Influence sales behaviour in partner teams and partner sales reps through highly-targeted, incentive programmes delivered on a feature-packed platform

  • Co-marketing Managed

    Create a consistent MDF process which upskills partners' marketing and delivers complete ROI visibility.

  • Unified Communications

    Connect and engage through highly personalised and relevant communications, targeted at individuals but scaled across your ecosystem

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2021: The Year of Transformed Channel Relationships

Our shifting environments have further increased pressure to create cut-through with channel partners as a result of increased competitive activity among Vendors.

Equally, our new world leaves little opportunity for yesterday’s face-to-face mechanisms such as sales events, floor walks and hospitality.

To see success in the new era, Vendors have to embrace alternative digital means to influence Partner behaviour.

Download our insights on how to seize the opportunities of digital PX.