Partner ABM: Channel Marketing

ABM is fundamentally changing the way companies market with & for their Channel Partners.

Using our extensive experience in Channel Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the Channel.

Based on a three-month global pilot roll out for a major software company, this guide will take you through the processes, pitfalls and peculiarities of Partner ABM.

Download now and let us show you:

• The Dos and Don’ts of Partner ABM
• How to use our key learnings to build the framework for your Channel ABM program