Partner ABM: Channel Marketing

a guide to delivering ABM through channel partners.

ABM is fundamentally changing the way companies market with & for their channel partners.

Using our extensive experience in Channel Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.

Based on a six-month global pilot roll out for a major software company, this guide will take you through the processes, pitfalls and peculiarities of Channel Based ABM.

Download now and let us show you:

  • The Dos and Don’ts of Channel ABM, if it’s right for your business and how to get value from it.
  • A real life example of a Channel ABM program run on a global scale for major software company.
  • How to use our key learnings to build the framework for your Channel ABM program in FY21

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