blended ABM

blended ABM

ABM programmes are said to fit one of three categories; one-to-one, one-to-few and one-to-many. In practice, each Sherpa ABM programme takes the approach it needs to take, given the breadth and investment of marketing and the objectives you require.

In our blended approach, we start with a segmented, and often intent-led target account set and the accounts self-select what level of account based marketing they are relevant to, based on how much they've engaged and with what. In this way, the resource and the budget is allocated to accounts showing most promise.