adobe

the client

objectives

• To create top of funnel leads for vendor to be distributed across selected channel partners by Tech Data
• Campaign across Creative Cloud, Adobe Stock and Acrobat

campaign

• Run under Tech Data's IT Solutions Advisor microsite (content library, landing pages, blogging)
• with Tech Data/ Vendor branding
• Blended content marketing & paid traffic with targeted personas via data purchase
• Cross platform campaign including social updating across LinkedIn and Twitter
• Data set retargeting to reinforce messaging at the beginning of the campaign at top and middle of funnel
• Audience profiling
• Ad spend aligned to conversions for an additive effect on the number of conversions
• Adobe end user demand generation (Nov 2016).

results

• Eye catching imagery for content marketing and social advertising
• Warm list of engaged and targeted leads for distribution to partners by Tech Data
• See below…