dell

the client

objectives

• Promotion of the launch of the new Dell Vostro Laptops to drive Dell partner sign ups
• To increase partner use of Tech Data’s In Touch portal

campaign

• Multi vendor campaign: Dell, Intel, Microsoft
• Content Marketing Campaign (use of vendor assets; infographics, product specs)
• Targeted audience of Tech Data Resellers and End Users
• Super quick turnaround promo drive

results

• Fast turn around of campaign build and execution in limited time
• warm list of engaged and targeted leads for follow up and nurture