microsoft office 365

the client

objective

• To secure upgrades to the Microsoft Office 365 Cloud service for business
• Deliver qualified leads for direct follow up by Tech Data or to pass to partners

the campaign

• 6 week cross platform campaign blending traditional digital marketing elements with social advertising on Facebook
• Audience segmented by SMB & Enterprise
• Benefit-led vendor messaging supported by evidence based reasons to believe & case studies
• Creation & adaptation of Office 365 assets (case studies, white papers, infographics etc) to be used at different points in the customer journey according to audience profile and  level of engagement
• Creation of bespoke landing pages for a fully customisable user experience
• Retargeting to increase level of engagement Inside sales & research for lead qualification
• Dedicated project team responsible for campaign delivery optimisation and reporting and partner liaison

results

• Warm list of top of funnel, engaged and targeted leads for follow up and nurture (612 contacts)
• Important lead intelligence on interactions with Microsoft content for partner to use in their own post campaign nurture