Key topics of discussion will include:

• how to assess your partnerships for future growth
• identify Partners for accelerated investment
• use data to build your self-serve Partner infrastructure 
• see how Sherpa has supported global Vendors clients to realign their Partnering strategy. 

Hosts

Kate Rimolo, Group Manager, Partner Marketing, Zendesk

Strategic leader with 10 years of experience across a variety of industries and functions. This includes marketing, strategy, sales, analytics, and purchasing for banking, CPG, retail, logistics, and PR companies. These companies range from small, family-owned businesses to Fortune 100 companies. Skilled marketer with experience in partner, events, loyalty, and digital marketing the US, as well as 21 countries in Latin America. 

Kate Daly, Senior Channel Marketing Manager, Comcast Business

Data-driven T-shaped marketer with a divergent mindset, Kate has worked with Partners in both direct and indirect Channels for close to 15 years. She has held many roles in the Channel, both behind the scenes and partner-facing.  Never one to be satisfied with the status quo, she is always seeking new ideas to help drive innovation, advocacy, and an exceptional partner experience.

Pascale Smith, Director, Sherpa

Pascale Smith is a Director at Sherpa, a specialist Channel agency. Sherpa supports some of the world’s top, global, tech organisations helping to transform their channel go-to-market.  

Pascale is heavily focussed on supporting tech companies with Channel strategy, adapting to ecosystems, improving Partner experience and helping to recruit, develop and grow partnerships through award-winning growth programmes. 

Tom Perry, CEO, Sherpa

CEO & Founder of Sherpa, Tom Perry is a B2B Channel marketing professional who has spent the past 20 years working with some of the world’s fastest growing technology companies. Tom is a Partner Ecosystems pioneer, working with tech Vendors on their ecosystems strategies, channel tech and management of global partner programs. Under Tom’s leadership Sherpa has become one of the world’s foremost channel agencies over the past 9 years, specialising in the partner, channels and alliances space. Tom is an expert at channel strategy, agency operations and driving demand for technology as well as scaling businesses.