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Podcast Episode 1: Channel Exploration


Episode 1: Sonatype. Taking an innovative view of developing and enabling channel partnerships.

Sherpa discusses channel marketing with Sonatype's Ashleigh Auld. Ashleigh heads up channel marketing internationally and takes an innovative, partner-first approach to enabling channel partners. In this episode, we hear Ashleigh tell us how she is not afraid of ripping up conventional channel marketing support to fit culture, partner operating models and of course to drive value from the relationships.

Are you looking for positive transformation in your channel?  If you would like to discuss what this could look like for you, feel free to get in touch by clicking here or by calling us at any time on 01234 964000.

Or find out more about channel transformation.