Sherpa discusses channel marketing with Sonatype's Ashleigh Auld. Ashleigh heads up channel marketing internationally and takes an innovative, partner-first approach to enabling channel partners. In this episode, we hear Ashleigh tell us how she is not afraid of ripping up conventional channel marketing support to fit culture, partner operating models and of course to drive value from the relationships.
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Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.
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