Channels are a relationship-led environment, and Partnerships need to be nurtured. Communication and continual effort helps those relationships to grow and continue to provide value.
When it comes to Partner programme management, we help Vendors spot opportunities for growth and investment through mutual understanding and focused communication. Our Partner programmes keep Partners engaged in and aware of your needs and goals, and keep you aware of theirs.
Our shifting environments have further increased pressure to create cut-through with channel partners as a result of increased competitive activity among Vendors.
Equally, our new world leaves little opportunity for yesterday’s face-to-face mechanisms such as sales events, floor walks and hospitality.
To see success in the new era, Vendors have to embrace alternative digital means to influence Partner behaviour.
Download our insights on how to seize the opportunities of digital PX.