PX Masterclass Video on How to Develop a Compelling Partner Experience

On-Demand Masterclass

How to Develop a Compelling Partner Experience

Sherpa continues its PX Webinar Series with a Masterclass looking at how brands can develop a truly interactive, compelling Partner experience (PX).

Recorded in June 2021 Tom Perry, Sherpa CEO, is joined by Roelof Holwerda, Global Director for Partner Demand Generation at Dell and Sugata Sanyal, Founder & CEO at ZINFI for a hugely insightful discussion on:

Why a compelling Partner experience (PX) is a key driver for growth
The importance of Partner platforms in the PX equation
The power of Partnership - Partner demand generation at scale

You'll hear anecdotes that satisfy the demands of the new B2B buying journey, so you can maximise ROI and drive predictable recurring revenue.

Watch in full...

Featured speakers

Roelof Holwerda, Global Director for Partner Demand Generation at Dell

Roelof's mission in the Global Dell Technologies Partner Marketing Team is to enable channel partners with effective demand generation campaigns as well as sales enablement, to help grow their business.
Sugata Sanyal, Founder & CEO at ZINFI Technologies, Inc.

Sugata founded ZINFI with the mission of solving marketing and selling challenges directly and indirectly via the channel. He has led the ZINFI team in building a highly customer-focused global organization that always asks how it can deliver more for less.
Tom Perry, Founder & CEO at Sherpa

Tom's global specialist channel agency manages Channel, Alliances & Partner programmes for global technology companies at various stages of growth. Over the last three years, his team has also developed the world's first Partner Experience (PX) platform, which technology firms use to drive partner revenue.