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account based marketing.

ABM — account-based marketing — simply means direct marketing to specific accounts and companies. To us though, it’s anything but simple. We use intent scoring, desirability and fit matrices to locate organisations who are already focused on finding a solution like yours.

The benefits are clear. Your Sales and Marketing teams work together in a customer-centric lead-nurturing process that accelerates the sales cycle. Your client finds a vendor that truly gets them, forming the foundation of a long-lasting commercial partnership.

  • ABM fully delivered.

    Using our ready-to-go platforms and team to implement the right ABM tactics at the right time. From pilot to full programme roll-out.

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  • channel ABM.

    We blend sales and marketing skills with our channel experience  to devise ABM programmes that bring positive results for vendors and partners alike.

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  • blended ABM.

    With blended ABM, we use a mix of ABM services to suit your strategy and budget and put your brand in front of the key decision makers.

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  • data & buyer insights.

    A keystone of ABM is audience insight and data.. We use world-class intent platforms to bring this insight to our programmes.

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  • marketing & sales integration.

    Our tech-trained inside sales representatives take audience insight to assess opportunities in target accounts.

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  • ABM platforms.

    Make use of Sherpa-managed platforms, or integrate with existing platforms to leverage your MarTech investment for an account-based approach.

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To discuss your marketing ideas and how Sherpa can help you transform your marketing with our services, please contact us via the form.

Or call us on 01234 964000.