Data and Insights

data and insights.

A keystone of ABM is audience insight and data. Using intent data as a starting point for your ABM campaigns allows you to deliver bespoke marketing messages to those accounts at a time when individual decision makers are ready to act on them.

Bringing audience insight and engagement into the marketing and nurture process in Account based marketing needs a mix of experience, execution and ability to orchestrate an agile marketing campaign.

Sherpa has ready-to-go ABM platforms and we partner with the leading, global intent data providers and business intelligence platforms.

To find out more about how to source good data for an account based approach contact us.

case studies

insight & reports

Channel Transformation Framework

It’s time for something different: a practical model that helps you understand your Channel

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The Case of the Broken Buyers' Journey

Your Marketing efforts are dependent on knowing your prospects needs and the journey that they are on. Get greater insight into that journey here.

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A Diagnosis: Sales & Marketing Misalignment

Your prospects don’t see themselves as numbers and acronyms, so neither should you.

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5 Key ABM Success Factors

What makes account based marketing successful? Find out in our Summary Report: 5 Key Success Factors in Account Based Marketing.

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MarTech Made Easy

Take the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made Easy

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partner ABM: channel marketing on steroids

Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.

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The death of MDF: reviving a broken system...

Sherpa's golden rules on leveraging and maximising MDF through end-to-end marketing

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data and insights.

marketing & sales integration.

managed account-based marketing.

ABM platforms.

case studies