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Sherpa News

Posts by Tom Perry

CEO of Sherpa - we specialise in driving business growth in technology companies, through marketing excellence. We are a Hubspot, Zoho & Salesforce partner driving serious growth using the latest marketing techniques.

Nikki Gatenby Joins Sherpa

Nikki Gatenby; celebrated business leader, author and speaker joins the ever-growing Sherpa team as Non-Executive Director and Chair of Board.
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Sherpa accelerates out of lockdown with two new hires

Sherpa are delighted to be welcoming two new members of staff to the rapidly growing team as we accelerate recovery from the challenges of lockdown and look forward to expansion into the US.
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Marketing is as important now, as ever before

Now is the time to get your house in order, focus your efforts on efficiency and strategy, so when the time comes, you are able to service your bounce back
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Sherpa launches new Channel Transformation Model

Sherpa has launched the tech industry’s first ever Channel Transformation Model to help Vendors create an actionable strategy and safeguard investment.
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Channel marketing: the importance of partners

we examine the types of Channel partner, the skills required to make a good partner and how to find the right partners for your Channel strategy.
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Channel transformation is the way forward in the tech sector

The channel is an important route to market in the tech sector, but it would appear that channel marketing has not been keeping up with developments.
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Sherpa listed as UK’s top Channel Marketing Agency

Sherpa are listed as the only Channel Marketing Agency in the top 50 B2B marketing agencies in the 2020 B2B Benchmarking Report.
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Why is Marketing Automation so important?

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing
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5 B2B Marketing Predictions for 2020

Strategic focus, ABM, Personalisation, Customer Experience and Channel Transformation - The five key trends that we think will provide a focus in 2020.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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