Sherpa News

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?

Soggy Bottom-of-Funnel? This blog looks at what we can learn from the Great British Bake Off to create a recipe for marketing success?

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.

How can you make your B2B Social Media Marketing successful and ensure it stands out above the noise? Here are five tips to ensure your b2b social media is on point.

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?

Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.