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Sherpa News

Posts about ABM

Sherpa finalists for B2B Marketing Award

Sherpa are finalists for the Best Channel Marketing Initiative Award at the B2B Marketing Awards for the second year running, for our Channel ABM work with Sage People
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Marketing is as important now, as ever before

Now is the time to get your house in order, focus your efforts on efficiency and strategy, so when the time comes, you are able to service your bounce back
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Channel marketing: the importance of partners

we examine the types of Channel partner, the skills required to make a good partner and how to find the right partners for your Channel strategy.
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Channel transformation is the way forward in the tech sector

The channel is an important route to market in the tech sector, but it would appear that channel marketing has not been keeping up with developments.
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Is that ABM or just good marketing?

Is there a set of marketing tactics which is unique to account based marketing? Or are the key practices just good marketing?
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5 B2B Marketing Predictions for 2020

Strategic focus, ABM, Personalisation, Customer Experience and Channel Transformation - The five key trends that we think will provide a focus in 2020.
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You can't scale ABM without Sales

You can’t scale ABM without sales. Tom Perry will be sharing 8 key steps for perfecting alignment at the B2B Marketing ABM Conference on Tuesday 5th Nov.
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The Great British Bake Off's recipe to marketing success

Soggy Bottom-of-Funnel? This blog looks at what we can learn from the Great British Bake Off to create a recipe for marketing success?
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Sherpa shortlisted for B2B Marketing Award

Sherpa have been shortlisted for the Best Channel Marketing Initiative Award at the B2B Marketing Awards, for our Channel ABM work with Sage.
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