Sherpa News

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing

marketing is flooded with confusing acronyms, but when we are talking about MQLs and SQLs, are we all speaking the same language? This blog looks at the importance of ensuring our lead terminology is confirmed to ensure sales and marketing work together to achieve a common goal.

From strategy and campaign structure to reporting and team efficiency, optimisation should feature heavily in every campaign element. This blog discusses why optimisation shouldn't be limited to SEO and everything should work well together to get the best results...including your team.

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!

what makes for successful Account Based Marketing? How do you know if it will be a fit? We have done the hard work for you and laid out five key criteria for successful ABM.

Account based marketing works with - and even improves upon - the efficiency of many existing marketing practices.

Don't waste valuable leads with lousy follow-up - here's a great infographic with some science to guide you from Harvard Business Review