Sherpa News

Why is it that we now expect our speakers to have a music preference, our watches to be smart and our Chatbots to have a personality? Chatbots and Voice Search are a growing area of Marketing.

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.

Sherpa attended the first ever UK Drift Hypergrowth marketing event. It was a positive and encouraging reminder to remember to be human in our approach to business. “People may not remember what you did, or what you said, but they will always remember how you made them feel”

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…