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Sherpa News

Posts about Optimisation

Why is Marketing Automation so important?

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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6 ways to optimise your email marketing

We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. This blog looks at the six key ways in we can optimise our email marketing?
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end-to-end optimisation: why SEO isn’t enough for top results

From strategy and campaign structure to reporting and team efficiency, optimisation should feature heavily in every campaign element. This blog discusses why optimisation shouldn't be limited to SEO and everything should work well together to get the best results...including your team.
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