marketing is flooded with confusing acronyms, but when we are talking about MQLs and SQLs, are we all speaking the same language? This blog looks at the importance of ensuring our lead terminology is confirmed to ensure sales and marketing work together to achieve a common goal.
As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.
When it comes to email marketing the secret is in the subject line and our blog takes you through some top tips for creating the perfect email subject line.
For B2B marketers lead generating on LinkedIn is a must. Our latest blog details how to generate leads using LinkedIn as part of your inbound marketing strategy
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