At Sherpa we are always up-skilling our team. Read about how we are applying our recent training: client engagement and the sales process to marketing!
The Three-Stage Buying Journey is Killing Your Leads. Here’s How.
Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
Sherpa played host to a dozen of Tech marketing’s leading figures at St. Pancras Clock Tower to discuss the tech marketing landscape of 2020 and beyond.
As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.
We have been talking all things MarTech at Sherpa lately. If you are looking to tame your monstrous tech stack, find out what questions to you should be asking to take the next step as a buyer to build a technology stack for exceptional ABM in this blog.
As AMB, channel ABM and Demand Gen get more omni-platform and more sophisticated, navigating the MarTech Minefield is becoming more and more complicated! This blog looks at 5 ways that a Marketing Agency can help you turn your MarTech nightmares into a dream come true. #ABM #Martech #martechstack
This blog looks at the 2018 Account-Based Marketing Benchmarking Study: Raising the Game with B2B Marketing. The report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM and we share our key points from it.
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