Sherpa News

The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.

Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.

Designing our new website taught us a few things about what to consider when building a new website.

This blog will answer the question what is a lead and tell you everything else you need to know about what a lead is.

Learn these 3 sure fire content marketing methods and never struggle again creating powerful content to boost your inbound marketing efforts.

For B2B marketers lead generating on LinkedIn is a must. Our latest blog details how to generate leads using LinkedIn as part of your inbound marketing strategy

Read our blog on the 5 top lead generation strategies for Facebook and you will never have a problem generating leads using Facebook again.

As we celebrate our 4th birthday we take a look at the changing landscape for demand generation for IT & technology companies

Don't waste valuable leads with lousy follow-up - here's a great infographic with some science to guide you from Harvard Business Review