Sherpa News

marketing is flooded with confusing acronyms, but when we are talking about MQLs and SQLs, are we all speaking the same language? This blog looks at the importance of ensuring our lead terminology is confirmed to ensure sales and marketing work together to achieve a common goal.

We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. This blog looks at the six key ways in we can optimise our email marketing?

As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.

We have been talking all things MarTech at Sherpa lately. If you are looking to tame your monstrous tech stack, find out what questions to you should be asking to take the next step as a buyer to build a technology stack for exceptional ABM in this blog.

From strategy and campaign structure to reporting and team efficiency, optimisation should feature heavily in every campaign element. This blog discusses why optimisation shouldn't be limited to SEO and everything should work well together to get the best results...including your team.

Today is International Women's Day! As women across the world are taking action for equality, this blog celebrates how Sherpa champions flexibility, transparency, equality, understanding to create a balanced environment for both men and women. #balanceforbetter #IWD #InternationalWomensDay

As AMB, channel ABM and Demand Gen get more omni-platform and more sophisticated, navigating the MarTech Minefield is becoming more and more complicated! This blog looks at 5 ways that a Marketing Agency can help you turn your MarTech nightmares into a dream come true. #ABM #Martech #martechstack

Is your marketing technology stack giving you nightmares? Sleep easy with our quick guide to building the perfect beast. #ABM #Martech #martechstack

How can you make your B2B Social Media Marketing successful and ensure it stands out above the noise? Here are five tips to ensure your b2b social media is on point.

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...