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channel account based marketing.

The dynamic between vendor and partner creates circumstances which suit an ABM programme very well.  Product value proposition alongside partner-specific 'referenceability' and sector expertise creates a compelling message to bring to target accounts.

Running a Partner ABM programme does have its unique challenges which means that it is crucial to have an ABM expert, not only with technical ABM capabilities, but also the understanding of marketing through channel. Sherpa has both of these and has brought this experience together in multiple Channel ABM programmes.


ABM through Partners

ABM to Partners

ISV & Alliance ABM

ABM For Partner Recruitment

Bringing hybrid proposition of reseller expertise with vendor product to target accounts.

Target and grow share of voice, revenue and engagement in multi-vendor partners

Solve additional prospects’ challenges with product partnerships.

Target the most attractive prospective partners for recruitment


Opportunities for Channel Account Based Marketing

  • Leveraging the value-add of partners’ propositions and client bases
  • Engaging new partners or growing revenue from existing

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  • managed partner programmes.

    Fully managed channel programmes end-to-end with channel expert marketers who know exactly how to deliver.

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  • channel strategy: sherpa CSI.

    30 years combined channel experience means we're specialists in Channel strategy from initial go-to-market to growth of existing accounts.

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  • partner recruitment.

    Education programmes including skill assessment, eLearning programmes and one-to-one or group workshops to power marketing skill.

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insight & reports

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On Being Bold

May 18, 2022

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