Many marketing agencies have a whale of a time pumping out content that makes them look good but throws few bones in the sales team’s direction. But hey, that’s the sales team’s problem, right?
Only it’s not – it’s a recipe for business failure, and the blood will be on your marketing team’s (and agency’s) hands. To paraphrase advertising guru David Ogilvy, you sell – or else!
Our Account-Based Marketing (ABM) consigns the “or else” to the past, where it belongs – and gets your sales and marketing operations pulling in the same direction to measurably boost closure, revenue and ROI.
Here’s what the industry says about how effective ABM can be:
84% of marketers say ABM strategies outperform other marketing investments – ITSMA
Still not convinced? Get in touch with us to learn more.
ABM is the personification of what we do, fusing proven IT sector marketing skills with radical automated tools that turn old-style marketing agency smugness on its head.
Thats right. We're serious about ABM.
Asked your existing marketing agency about ABM yet?
Maybe it’s better if you speak to us first.
Sherpa Marketing Ltd
1 Hammond Road
Bedford MK41 0UD