--- title: Sherpa | Demand Gen 3.0 Marketing description: Get more leads, build pipeline & generate more demand. Outsourced IT marketing experts bring you a built-in ROI. technology demand generation --- [![Sherpa-Logo-New.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/Sherpa-Logo-New.png?width=200&name=Sherpa-Logo-New.png "Sherpa-Logo-New.png")](https://www.sherpamarketing.co.uk/) [![Sherpa-Logo-New.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/Sherpa-Logo-New.png?width=200&name=Sherpa-Logo-New.png "Sherpa-Logo-New.png")](https://www.sherpamarketing.co.uk/) ![AdobeStock_99167308 copy.jpeg](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/PAGE%20STOCK%20IMAGES/AdobeStock_99167308%20copy.jpeg?width=2000&name=AdobeStock_99167308%20copy.jpeg "AdobeStock_99167308 copy.jpeg") # A NEW ERA OF TECHNOLOGY MARKETING IS HERE #### Upgrade to Demand Gen 3.0 Now How would your business perform if you let it limp along on old-fashioned network technology, out of date software and antiquated tools that no longer deliver value? **Answer:** It wouldn’t. But show many tech businesses a trendy London marketing agency peddling yesterday’s fluff dressed in the Emperor’s New Clothes and suddenly old hat rules – and demand generation be damned!   [![Upgrade-Demanm-Gen-3.0--2.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/SERVICES/Upgrade-Demanm-Gen-3.0--2.png?width=260&name=Upgrade-Demanm-Gen-3.0--2.png "Upgrade-Demanm-Gen-3.0--2.png")](https://www.thesherpagroup.com/services/demand-gen#)   ### **But not here.** Sure, when established marketing methods and skills meet the latest and greatest tools, needle-moving fusion is *absolutely* on the cards. But old-style IT marketing *solus *belongs in the curio cabinet, along with Space Invaders, Lada Rivas and the Sinclair C5. Here in sunny Bedford, we bask in the forward-thinking tech vibe of nearby Cambridge, Oxford and MK. We leave legacy marketing to legacy marketers. If *your* marketing isn’t delivering demand generation, you need to get with the programme and upgrade to Demand Gen 3.0 now. We can help.   ![Demand Generation-1.png](https://www.thesherpagroup.com/hs-fs/hubfs/Demand%20Generation-1.png?width=1170&height=316&name=Demand%20Generation-1.png)   [![AdobeStock_96843089 crop.jpeg](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/PAGE%20STOCK%20IMAGES/AdobeStock_96843089%20crop.jpeg?width=1000&name=AdobeStock_96843089%20crop.jpeg "AdobeStock_96843089 crop.jpeg")](https://www.thesherpagroup.com/services/demand-gen#)   ### **What is Demand Gen 3.0?** Demand Gen 3.0 marketing, in short, is everything that most agencies can’t deliver – **adaptable, automated marketing with measurable ROI**. It is *not* a basic routine to crank out a simple torrent of “stuff”. Instead, it’s an entire **marketing operating system**, with the technical and human intelligence to constantly monitor and refine many *combined* tools and tactics, including: **Content Marketing**: Getting you found, getting your expertise trusted, and automatically moving your prospects down the sales funnel towards a purchase. [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/1f6c2a1f-dc37-496e-afb0-982b669bc0b6.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/1f6c2a1f-dc37-496e-afb0-982b669bc0b6) **Buyer Journey** Capturing buyers’ awareness and transforming it into consideration, decision, and ultimately, endorsement and advocacy. [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/8e914ede-ea8c-4408-a009-4397bc42d49f.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/8e914ede-ea8c-4408-a009-4397bc42d49f) **Inbound Marketing:** Producing compelling deliverables for specific personas, building a relationship of trust that keeps them coming back for more. [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/bc934e5a-174e-43ef-9b09-f3ac58535fb9.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/bc934e5a-174e-43ef-9b09-f3ac58535fb9) **HubSpot:** Where marketing becomes sales! Automated platform that helps you attract visitors, convert leads and close customers. [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/bc934e5a-174e-43ef-9b09-f3ac58535fb9.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/bc934e5a-174e-43ef-9b09-f3ac58535fb9) **PPC and SEO: ** Turning searchers into finders - and your website into what gets found first!  [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/99fa5f1a-16af-4319-bcf6-ce004beddfa8.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/99fa5f1a-16af-4319-bcf6-ce004beddfa8) **Social Media:** Driving conversions with automatically targeted & personalised social media advertising, on Facebook, Google, Instagram, LinkedIn & Twitter. [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/99fa5f1a-16af-4319-bcf6-ce004beddfa8.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/99fa5f1a-16af-4319-bcf6-ce004beddfa8) **Account-Based Marketing:** Forget scattergun marketing; ABM identifies the most lucrative target accounts and nurtures them with automated campaigns whose reveue impact can be accurately measured.  [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/770d325e-db9c-4701-93c6-925fe3816c34.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/770d325e-db9c-4701-93c6-925fe3816c34) **Programmatic Marketing:** Automated marketing taken to new heights - highly effective ads, delivered to the right people, at the right time, at the most cost-effective bid price.  [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/1cb94f40-3e9a-4b40-a973-36ad7eca828a.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/1cb94f40-3e9a-4b40-a973-36ad7eca828a) **Marketing Strategy:** The piece that stitches all the other pieces together – and only fits properly when a thread of proven IT industry expertise runs all the way through it.  [![LEARN MORE](https://no-cache.hubspot.com/cta/default/733226/a191d9d7-6b47-4d2b-808c-24595ceec3b0.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/a191d9d7-6b47-4d2b-808c-24595ceec3b0) ### **Want to upgrade your marketing to Demand Gen 3.0 now?** [![UPGRADE NOW](https://no-cache.hubspot.com/cta/default/733226/cdf40850-7a73-48f3-b787-a73104e6cd39.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/cdf40850-7a73-48f3-b787-a73104e6cd39) #### Contact Sherpa Marketing Ltd 1 Hammond Road Bedford MK41 0UD [01234 964000](tel:01234964000) [letschat@sherpamarketing.co.uk](mailto:letschat@sherpamarketing.co.uk) #### Site map #### Email For newsletter ### Please subscribe to our Newsletter #### Proud to be supporting BEAT #### [![](https://www.thesherpagroup.com/hs-fs/hubfs/Beat_charity_logo%20-%20Clear%20Background.png?width=157&name=Beat_charity_logo%20-%20Clear%20Background.png "Beat_charity_logo - Clear Background.png")](https://www.sherpamarketing.co.uk/charity-work) Copyright © 2017 | Designed by Sherpa Marketing UK Ltd on HubSpot | Privacy Policy Registered Company Number: 08264916 | VAT Registration: 151 4062 48