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LASER-TARGETED, NOT SPRAY-AND-PRAY

What Programmatic Marketing is – and why we do it better

Our Programmatic Marketing uses powerful software to automate the buying, placement and optimisation of ads, in real time (milliseconds!), at the lowest possible bid cost.

No more paying agencies to cream off an eye-watering margin by committing you in advance to a set number of ad placements and no more “spray and pray”.

The programmatic approach ensures you only pay for placements that are matched, in real time, to the audiences that are most likely to be receptive to them (and you decide when campaigns start and stop!)

Want to find out how our Programmatic Marketing can get your brand in front of the eyeballs that matter most?

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But what makes our Programmatic Marketing really stand out from the crowd is that advertising is only part of the package. Drawing on our 35 years-plus of experience in marketing for tech clients, we add value to the advertising by:

  • Drawing your prospects ever deeper into a rich mine of top-to-bottom sales funnel content, produced and curated by a team of senior IT industry marketing professionals
  • Measuring results and outcomes to focus unflinchingly on ROI and conversion
  • Optimising and adjusting tactics in real time, using advanced analytics, to relentlessly zero in on your targets at every stage in the sales funnel

Want to learn more about how our Programmatic Marketing can drive maximum ROI and conversion for minimum effort and outlay?

GET IN TOUCH