--- title: Sherpa | Programmatic Marketing description: Programmatic marketing strategy from IT marketing experts to drive demand and real ROI results from your marketing efforts. Fully outsourced IT marketing. --- [![Sherpa-Logo-New.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/Sherpa-Logo-New.png?width=200&name=Sherpa-Logo-New.png "Sherpa-Logo-New.png")](https://www.sherpamarketing.co.uk/) [![Sherpa-Logo-New.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/Sherpa-Logo-New.png?width=200&name=Sherpa-Logo-New.png "Sherpa-Logo-New.png")](https://www.sherpamarketing.co.uk/) ![AdobeStock_93480162.jpeg](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/PAGE%20STOCK%20IMAGES/AdobeStock_93480162.jpeg?width=6000&name=AdobeStock_93480162.jpeg "AdobeStock_93480162.jpeg") # PROGRAMMATIC MARKETING: #### LASER-TARGETED, NOT SPRAY-AND-PRAY #### **What Programmatic Marketing is – and why we do it better** Our Programmatic Marketing uses powerful software to automate the buying, placement and optimisation of ads, in real time (milliseconds!), at the lowest possible bid cost. No more paying agencies to cream off an eye-watering margin by committing you in advance to a set number of ad placements and no more “spray and pray”. The programmatic approach ensures you only pay for placements that are matched, in real time, to the audiences that are most likely to be receptive to them (and *you* decide when campaigns start and stop!) Want to find out how our Programmatic Marketing can get your brand in front of the eyeballs that matter most? [![Get in touch](https://no-cache.hubspot.com/cta/default/733226/ee5a09f1-e5ab-4d8f-b52c-1369d5c79a2d.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/ee5a09f1-e5ab-4d8f-b52c-1369d5c79a2d)   ![programmatic_720.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/SERVICES/programmatic_720.png?width=570&height=569&name=programmatic_720.png) [![AdobeStock_100002934 crop.jpeg](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/PAGE%20STOCK%20IMAGES/AdobeStock_100002934%20crop.jpeg?width=1000&name=AdobeStock_100002934%20crop.jpeg "AdobeStock_100002934 crop.jpeg")](https://www.thesherpagroup.com/services/programmatic-marketing#)               But what makes our Programmatic Marketing really stand out from the crowd is that advertising is only part of the package. Drawing on our 35 years-plus of experience in marketing for tech clients, we add value to the advertising by: - **Drawing your prospects ever deeper** into a rich mine of top-to-bottom sales funnel content, produced and curated by a team of senior IT industry marketing professionals - **Measuring results and outcomes** to focus unflinchingly on ROI and conversion - **Optimising and adjusting tactics in real time**, using advanced analytics, to relentlessly zero in on your targets at every stage in the sales funnel ### **Want to learn more about how our Programmatic Marketing can drive maximum ROI and conversion for minimum effort and outlay?** [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/733226/438186f8-8f9e-4176-8ccd-eaa64c1b7775.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/438186f8-8f9e-4176-8ccd-eaa64c1b7775) #### Contact Sherpa Marketing Ltd 1 Hammond Road Bedford MK41 0UD [01234 964000](tel:01234964000) [letschat@sherpamarketing.co.uk](mailto:letschat@sherpamarketing.co.uk) #### Site map #### Email For newsletter ### Please subscribe to our Newsletter #### Proud to be supporting BEAT #### [![](https://www.thesherpagroup.com/hs-fs/hubfs/Beat_charity_logo%20-%20Clear%20Background.png?width=157&name=Beat_charity_logo%20-%20Clear%20Background.png "Beat_charity_logo - Clear Background.png")](https://www.sherpamarketing.co.uk/charity-work) Copyright © 2017 | Designed by Sherpa Marketing UK Ltd on HubSpot | Privacy Policy Registered Company Number: 08264916 | VAT Registration: 151 4062 48