--- title: Sherpa | Paid Traffic description: Marketing strategy for paid traffic, SEO and social our IT marketing experience will help demand generation and help your IT marketing efforts. --- [![Sherpa-Logo-New.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/Sherpa-Logo-New.png?width=200&name=Sherpa-Logo-New.png "Sherpa-Logo-New.png")](https://www.sherpamarketing.co.uk/) [![Sherpa-Logo-New.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/Sherpa-Logo-New.png?width=200&name=Sherpa-Logo-New.png "Sherpa-Logo-New.png")](https://www.sherpamarketing.co.uk/) ![AdobeStock_130340650.jpeg](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/PAGE%20STOCK%20IMAGES/AdobeStock_130340650.jpeg?width=6000&name=AdobeStock_130340650.jpeg "AdobeStock_130340650.jpeg") # PAID TRAFFIC: #### RIGHT PLATFORM, RIGHT CUSTOMER, #### RIGHT MOMENT, RIGHT TRAFFIC - RIGHT RESULTS!  #### **Social? SEO? Organic? Paid? Focus on the *mix!***  Our Paid Traffic solutions deliver a cherry-picked cocktail of ads, updates and content, delivered *only* through the most effective platforms and the most receptive recipients in each case. This mix draws prospects and customers deeper into your sales funnel, towards the all-important buying decision, without sending your budget up in smoke! Want to learn more? [![Get in touch](https://no-cache.hubspot.com/cta/default/733226/ee5a09f1-e5ab-4d8f-b52c-1369d5c79a2d.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/ee5a09f1-e5ab-4d8f-b52c-1369d5c79a2d)              ![digital_wheel_720.png](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/SERVICES/digital_wheel_720.png?width=371&name=digital_wheel_720.png "digital_wheel_720.png") [![AdobeStock_80371802 crop.jpeg](https://www.thesherpagroup.com/hs-fs/hubfs/SHERPA_2016/SITE_ASSETS/PAGE%20STOCK%20IMAGES/AdobeStock_80371802%20crop.jpeg?width=1000&name=AdobeStock_80371802%20crop.jpeg "AdobeStock_80371802 crop.jpeg")](https://www.thesherpagroup.com/services/paid-traffic#)                     #### **Why** **Paid Traffic done our way works better** We combine 35 years-plus of IT marketing experience with potent automated marketing tools like HubSpot, to identify exactly who’s looking for your product or service, and serve them the messages they’ll be most receptive to. Spurning the scattergun approach we focus on: - **Advanced audience targeting** by job title, company type, location, keywords and more, to ensure we’re turning your marketing spend into ROI. - **Highly varied and flexible promotional deliverables** to suit each kind of prospect (text and image ads, sponsored updates and content, in-feed promoted Tweets and advertising, display campaigns, and more). - **Optimisation and maintenance** to monitor your campaigns, refine them to roll with the punches and constantly deliver best-case-scenario results. - **Tracking and reporting **for complete transparency of spend, conversion and ROI. [![Get in touch](https://no-cache.hubspot.com/cta/default/733226/ee5a09f1-e5ab-4d8f-b52c-1369d5c79a2d.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/ee5a09f1-e5ab-4d8f-b52c-1369d5c79a2d) ### **Want a taste of Paid Traffic that delivers a real kick to your marketing? ** [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/733226/438186f8-8f9e-4176-8ccd-eaa64c1b7775.png)](https://cta-redirect.hubspot.com/cta/redirect/733226/438186f8-8f9e-4176-8ccd-eaa64c1b7775) #### Contact Sherpa Marketing Ltd 1 Hammond Road Bedford MK41 0UD [01234 964000](tel:01234964000) [letschat@sherpamarketing.co.uk](mailto:letschat@sherpamarketing.co.uk) #### Site map #### Email For newsletter ### Please subscribe to our Newsletter #### Proud to be supporting BEAT #### [![](https://www.thesherpagroup.com/hs-fs/hubfs/Beat_charity_logo%20-%20Clear%20Background.png?width=157&name=Beat_charity_logo%20-%20Clear%20Background.png "Beat_charity_logo - Clear Background.png")](https://www.sherpamarketing.co.uk/charity-work) Copyright © 2017 | Designed by Sherpa Marketing UK Ltd on HubSpot | Privacy Policy Registered Company Number: 08264916 | VAT Registration: 151 4062 48