inside sales and lead generation.

Marketing and Sales alignment is integral when managing any campaign. However, many leads are lost in the transition between the marketing and sales teams, costing companies trillions of dollars. 

Many marketing leads are fed in to generic workflows and generic content is served to force a qualification. However, research has showed that when a lead is called within one hour of downloading a piece of content, then the response is 450 times more likely to be positive. 

Sherpa have a team of Inside Sales Representatives who work closely with our Client Services team, so any leads which come in are thoroughly researched and can be called within one hour of their initial contact. This blended sales and marketing approach helps maximise lead nurture, shortens the sales cycle and facilitates the opportunity assessment to appointment setting process.