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Sherpa News

Posts about Channel Marketing

Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Sherpa shortlisted for B2B Marketing Award

Sherpa have been shortlisted for the Best Channel Marketing Initiative Award at the B2B Marketing Awards, for our Channel ABM work with Sage.
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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