CEO of Sherpa - we specialise in driving business growth in technology companies, through marketing excellence. We are a Hubspot, Zoho & Salesforce partner driving serious growth using the latest marketing techniques.
Preparation is the key to getting the traction your marketing campaign needs. Find out why we think end-to-end marketing is crucial for success and how programmes such as MDF could benefit from adopting end-to-end techniques.
We see a lot of MDF models here at Sherpa and it seems to us that the MDF model is fundamentally broken. Read Sherpa's golden rules for MDF optimisation here!
Sherpa is taking GDPR by the horns. This blog discusses why we think GDPR is nothing to be scared of and for most businesses it is an opportunity which should be embraced.
Sherpa's analysis of Hubspot's 2017 Content Trends report is here. We look at the impact of content preferences on different audiences and discuss how video is here to stay!
We are really excited to finally reveal our new Sherpa branding! We have a fresh new image, a fantastic new logo and a brand-new website as part of our rebrand!
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