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Facebook or Faceache?

Carolyn Wakeling
by Carolyn Wakeling - September 15, 2016

Social Media 

According to Neilsen, 46% of online users are relying on social media before making thier purchase decision, coupled with the fact that Facebook is everyones social media platform of choice, its easy to see why Facebook is the platform customers are using to make their decison with products and services

With more than 1 billion active users on Facebook, there’s no denying that this social networking site is a viable place to attract potential customers, which is why 75% of brands promote their facebook posts because of the size and scale of the audience. On your page, you can post interesting photos or engaging posts. Your goal is to build a community where you can interact and build relationships. Whether it’s with your college roommate or a contact you met at a networking event, you never know where your next new business lead will come from.

Facebook and inbound marketing go hand in hand. By posting regular status updates on your page with teasers enticing your community to click on the provided link, you can drive traffic back to your website. You can also easily promote your most recent blog post and post a link to the full entry – another way to drive traffic back to your site. In addition, you can use Facebook to promote your calls-to-action (CTAs), which will enable you to build up your email list and bring your potential customers down the sales funnel.

However remember that Facebook is not for every business and, if it's not kept up to date or is full of irrelvant or poor posts, it can have a more damaging effect on your product, service and the business.


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