So your tech business is up and running. Just peachy. Now you want to widen your pipeline and boost growth through marketing. Should you hire? How about contracting a freelancer? Or would an outsourced IT marketing firm be the best choice? Be careful. One false move could cost you and arm and a leg.
Power up your growth and sales. Speak with an IT marketing wizard at 0207 416 6056 or contact us here.
Hire A Pro
Adding a new hire carries some clear benefits. For example, you have a person dedicated to your objectives 100% without any distractions. Still, how much does that full time person really understand about the IT industry? They might talk the talk, but can they walk the walk?
Once hired, there’s a steep learning curve to climb which cuts into actual marketing efforts. The going rate for an IT marketing professional is at least £40k per year. But you can’t be sure how much actual marketing you’ll get for your money.
Finally, are you certain that one person can perform all the tasks required? For example, outsourced and inbound marketing are distinctly different tasks. Will your new hire perform at the level you expect in all categories? Or will you be wearing a frown a month into a yearlong contract?
Hire A Freelancer
Freelance marketers have become a great resource for many companies. But perhaps even more so than pro marketers, freelancers are very niche oriented. The solution is to hire multiple contractors to get the job done. Coordinating this kind of setup can be challenging to say the least.
Also, freelancer quality can be a mixed bag. One good thing about freelancers though is that you’re not bound to any long term employment contract.
If you were to buy all the parts of a car separately, they would cost much more than the fully assembled car. Hiring an IT marketing agency is like this. You have all the moving parts assembled and ready to work. And it’s cheaper than building it yourself.
The outsourced team is already up and running. They know the industry inside-out, backwards, and forwards. Plus, the agency has already filtered out the best talent for you.
Agencies are often leagues ahead of individuals. The top firms dedicate time to advanced systems implementation and testing which requires a team effort. Plus, the top agencies can do inbound marketing, outsourced marketing, marketing strategy, and channel development all at once.
The final huge diff
erence is being able to document marketing ROI. Very few marketing pros can do this, and even fewer freelancers. But the best outsourced IT marketing agencies show you how to get the most from your marketing spend.
Break into new EMEA markets and increase revenue.
Call Sherpa Marketing at 0207 416 6056 or contact us here.
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