Sherpa News

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing

Strategic focus, ABM, Personalisation, Customer Experience and Channel Transformation - The five key trends that we think will provide a focus in 2020.

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?

Sales and Marketing Alignment is often discussed as an integral part of a successful sales process, but how does this translate in to Channel Marketing?

Aligning your Sales and marketing teams is key to a successful ABM campaign and vital when scaling ABM campaigns across your organisation and through the tech channel.