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Sherpa News

our view of the technology marketing world.

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The Great British Bake Off's recipe to marketing success

Soggy Bottom-of-Funnel? This blog looks at what we can learn from the Great British Bake Off to create a recipe for marketing success?
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Chat bots and Voice search – Technology with Personality

Why is it that we now expect our speakers to have a music preference, our watches to be smart and our Chatbots to have a personality? Chatbots and Voice Search are a growing area of Marketing.
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The grade escape

A-Level results day is here, but are these results the be all and end all? As we marketeers know, there is never one single route to get to your required destination...
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Sherpa shortlisted for B2B Marketing Award

Sherpa have been shortlisted for the Best Channel Marketing Initiative Award at the B2B Marketing Awards, for our Channel ABM work with Sage.
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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Sales, Marketing and Always Learning

At Sherpa we are always up-skilling our team. Read about how we are applying our recent training: client engagement and the sales process to marketing!
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New Account Director boosts Sherpa’s Direct ABM offering

Sherpa Marketing are pleased to welcome our new Account Director, Jane Corbett. She will be heading up our direct ABM with a focus on Enterprise accounts.
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To Be Human: Hypergrowth 2019

Sherpa attended the first ever UK Drift Hypergrowth marketing event. It was a positive and encouraging reminder to remember to be human in our approach to business. “People may not remember what you did, or what you said, but they will always remember how you made them feel”
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