Sherpa News

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.

At Sherpa we are always up-skilling our team. Read about how we are applying our recent training: client engagement and the sales process to marketing!

Sherpa attended the first ever UK Drift Hypergrowth marketing event. It was a positive and encouraging reminder to remember to be human in our approach to business. “People may not remember what you did, or what you said, but they will always remember how you made them feel”

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…

No two departments are more intertwined than those who create the messages as to ‘why you should buy a product’ and those that are responsible for selling it. However, the relationship between these two departments is often far from harmonious...