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Website Data Analysis Is Good Business

Tom Perry
by Tom Perry - May 17, 2016


We all want a good looking website, but it’s the site generated data that holds the real power. Just like you cultivate your business, you should cultivate your data – it’s like prospecting for gold. If you look in the right places, you’re sure to find hidden treasure.

Leverage your website data into revenue streams. Give Sherpa Marketing a call at 0207 416 6056 or contact us here.

Repetitive Cycle

As with many business operations, website data analysis depends on a repetitive process that yields improved results over time. The analysis can be thought of as a cycle, where each step continuously builds upon the last:

Data Base Prospecting

Every website can be designed to gather data about its visitors. People come to your site to get info, and consider purchases. This means your website data contains future revenue. The more you understand the process, the better you can extract actionable information.

For example, it’s important to segment and drill down to the smallest niche possible. This detailed view of your audience tells you specifically what they like. If it’s T-shirts, then what colour? With our without stripes? Or do they prefer polka-dots? This information not only drives potential product lines but also future web content. All these efforts establish your brand as an authority in your particular niche.

10_Reasons_-_IT_Marketing.pngRinse And Repeat

Make sure you perform data audits periodically. Even better, you can implement automated systems for data collection and analysis. If you regularly review where users are congregating on your site, these trends eventually translate into revenue paths. Bolster resources where you see activity peaks while simultaneously monitoring and testing other areas.

Stay Legal

Some unscrupulous businesses illegally obtain and manipulate customer data, but this only exposes their business to huge risk. On the other hand, you don’t want to accidentally cross legal boundaries, so it pays to verify that your policies fall safely within current guidelines.

Want to take full advantage of your database to increase traffic, leads, and revenue? Then call Sherpa Marketing at 0207 416 6056  or contact us here.


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