the client
background
AVMI is the UK’s largest integrator of audio visual, video conferencing and digital media solutions.
Established over 25 years ago, AVMI now has eight international offices and over 400 team members.
the challenge
AVMI is a leading distributor of the Microsoft Surface Hub and were looking for a marketing team who could generate new leads to be nurtured for new sign ups to the Microsoft Surface Hub. Using both email and social media platforms, AVMI wanted to target customers across the UK.
the solution
We planned, created and implemented a six-week campaign, using two marketing platforms, HubSpot and Adestra, as well as LinkedIn.
Our team created bespoke emails, landing pages and thank you pages, specifically tailored towards AVMI and their customers. Nine separate sponsored ads and one InMail message were also created, inline with the email campaigns.
AVMI provided us with two data sets, we suggested running two separate campaigns simultaneously, to enhance effectiveness.
testimonial
“AVMI recently worked with Sherpa for the first time on a lead generation campaign to promote the Microsoft Surface Hub, utilising a mixture of email and social to generate interest amongst professional services firms. Having delivered the campaign in a very short period of time, I have found the team to be highly responsive, flexible and easy to work with. The campaign has sparked a number of conversations which we are now following up on.”
- Alex Couzins – Marketing Manager, AVMI
