The challenge
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To create top-of-funnel leads for the Vendor to distribute across selected channel Partners by Tech Data
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Campaign across Creative Cloud, Adobe Stock and Acrobat
Campaign
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Run under Tech Data's IT Solutions Advisor microsite (content library, landing pages, blogging) with Tech Data/ Vendor branding
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Blended content marketing & paid traffic with targeted personas via data purchase
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Cross-platform campaign including social updating across LinkedIn and Twitter
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Data set retargeting to reinforce messaging at the beginning of the campaign at the top and middle of funnel
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Audience profiling
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Ad spend aligned to conversions for an additive effect on the number of conversions
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Adobe end-user demand generation.
Related services
Enable
Managed partner enablement ensures rapid time to cash for new partners, mobility & growth of current partners and high levels of end-customer satisfaction. Excellence in channel enablement requires thought.
Grow
Year-on-year you need more revenue from your channel eco-system. You need tactics that deliver: Channel ABM, syndicated demand generation, intent data campaigns, social selling with channel. All measured with microscopic diligence.
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