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Adobe

Creating top of funnel leads for Vendor distribution across channel Partners

The challenge

  • To create top-of-funnel leads for the Vendor to distribute across selected channel Partners by Tech Data

  • Campaign across Creative Cloud, Adobe Stock and Acrobat

adobe-landing-page

 

adobe-createthechange
Adobe_FB_CTC_4

Campaign

  • Run under Tech Data's IT Solutions Advisor microsite (content library, landing pages, blogging) with Tech Data/ Vendor branding

  • Blended content marketing & paid traffic with targeted personas via data purchase

  • Cross-platform campaign including social updating across LinkedIn and Twitter

  • Data set retargeting to reinforce messaging at the beginning of the campaign at the top and middle of funnel

  • Audience profiling

  • Ad spend aligned to conversions for an additive effect on the number of conversions

  • Adobe end-user demand generation.

Key stats

50%
Click-to-lead conversion
27%
Email open rate
2%
Social CTR

Results

  • Eye-catching imagery for content marketing and social advertising

  • Warm list of engaged and targeted leads for distribution to Partners by Tech Data