The challenge
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Promotion of the launch of the new Dell Vostro Laptops to drive Dell partner sign ups
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To increase partner use of Tech Data’s In Touch portal
Campaign
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Multi vendor campaign: Dell, Intel, Microsoft
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Content Marketing Campaign (use of vendor assets; infographics, product specs)
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Targeted audience of Tech Data Resellers and End Users
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Super quick turnaround promo drive
Results
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Fast turn around of campaign build and execution in limited time
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Warm list of engaged and targeted leads for follow up and nurture
Related services
Grow
Year-on-year you need more revenue from your channel eco-system. You need tactics that deliver: Channel ABM, syndicated demand generation, intent data campaigns, social selling with channel. All measured with microscopic diligence.
Engage
Today’s channel requires new coverage models, timely communications, advisory management and interaction. We manage partner engagement programmes and activities that drive joint success.