The challenge
Talari Networks is a vendor who was looking to launch and grow their SD-WAN solution offering in EMEA with a channel (via SIs) and direct route to market.
Sherpa was essentially responsible for the channel launch, recruitment and enablement and more recently, for the direct end-user marketing across EMEA.
Key features
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4+ Year Engagement
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Fully integrated with Talari Networks’ marketing & sales team
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Fully managed by Sherpa
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Revenue, ROI and Attribution visibility globally
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Agile sales enablement approach


Campaign
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Using account based marketing, paid social and paid search, we planned to target the audience towards a landing page and retarget non-converting audiences across social and display.
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We delivered a fully integrated 12-week campaign designed to recruit and enable SI partners, targeting enterprise accounts and developing DMU opportunities.
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Fully collaborative relationship between Talari’s Sales team and Sherpa-owned BDR resource, responsible for collecting, evaluating and nurturing leads within Marketo and Salesforce.
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Delivering end-to-end visibility into revenue and revenue attribution
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Suite of marketing engagement and sales-collateral produced in an agile way to best facilitate sales approaches
Key stats
Results
Testimonial
"The Sherpa team are hugely experienced in developing channels & markets. Over the past 4 years, they have brought long & wide experience to the Talari Networks EMEA marketing & channel programme. We are growing at a very fast rate in the region and I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised – the Sherpa team are key to our growth.”
Jeff Zeichick, Vice President Sales, EMEA, Talari Networks