The challenge
Palo Alto Networks were looking to engage their partners in a global, incentive-driven, partner marketing campaign. Their wish list included;
- Initially target EMEA and then roll out in to the US and APAC regions
- To be able to track and measure partners throughout the campaign stages
- To incentivise partners with rewards based on upload of evidence of campaign activity
Key features
- Partner Engagement Focus
- Interactive education & incentivisation necessity
- Campaign Launch and on-going communications
- Scalable globally
Campaign
Sherpa developed a visual identity and incentivisation structure to engage and drive valuable behaviour from Palo Alto’s partner community.
We then created a user-friendly platform that engages partners, distributes material and interacts with the partners through out the education, activation and incentivisation process.
To ensure a smooth launch, Sherpa supported with the communications at each stage of the initiative, as well as the creation of all campaign material and collateral.