NexTec operates as a Sage X3 Platinum Partner in North America. With deep expertise in the Food and Beverage industry, specifically around the collaboration and streamlining of people, processes and technology, they help clients to improve performance and create sustainable value for their stakeholders.
As the parent Vendor, Sage wanted to elevate NexTec’s expertise in this field to a highly targeted audience with a best-in-class ABM campaign education.
Sage also wanted to support NexTec in the delivery of high-quality sales-ready opportunities and further engaged data lists coupled with vertically-relevant nurture strategies and content.
Provision of a fully Partner-adapted content set, including 12 optimised emails, 5 high conversion landing pages and 3 Partner-branded assets
Highly bespoke and personalised email content to account decision-makers
Inside sales based contact with the audience to deliver personalised content syndication
Audience data for core decision-makers and wider account influencers
Increased marketing and sales skills in Partners
Measurable pipeline revenue
Channel ABM campaign with US channel Partners operating in the Food and Beverage market.
Managed partner enablement ensures rapid time to cash for new partners, mobility & growth of current partners and high levels of end-customer satisfaction. Excellence in channel enablement requires thought.
Year-on-year you need more revenue from your channel eco-system. You need tactics that deliver: Channel ABM, syndicated demand generation, intent data campaigns, social selling with channel. All measured with microscopic diligence.