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Sage + NexTec

Scaling ABM with channel Partners

The challenge

NexTec operates as a Sage X3 Platinum Partner in North America. With deep expertise in the Food and Beverage industry, specifically around the collaboration and streamlining of people, processes and technology, they help clients to improve performance and create sustainable value for their stakeholders.

As the parent Vendor, Sage wanted to elevate NexTec’s expertise in this field to a highly targeted audience with a best-in-class ABM campaign education.

Sage also wanted to support NexTec in the delivery of high-quality sales-ready opportunities and further engaged data lists coupled with vertically-relevant nurture strategies and content.

 

Key features

  • Provision of a fully Partner-adapted content set, including 12 optimised emails, 5 high conversion landing pages and 3 Partner-branded assets

  • Highly bespoke and personalised email content to account decision-makers

  • Inside sales based contact with the audience to deliver personalised content syndication

  • Audience data for core decision-makers and wider account influencers

  • Increased marketing and sales skills in Partners

  • Measurable pipeline revenue

Sage and NexTec campaign visuals

 

Sage and NexTec e-Book image

Campaign

Channel ABM campaign with US channel Partners operating in the Food and Beverage market.

  • Targeted Sage Partners’ sweet spots with account-based marketing
  • Created of a suite of adapted collateral bringing together the hybrid Sage product and Partner value propositions
  • Delivering marketing qualified opportunities
  • Delivering 15 sales qualified opportunities
  • Supporting and enabling the Partner sales teams to nurture and develop the opportunities to sales
  • Provide full visibility to Vendor of performance and results

Key stats

25
marketing & sales qualified prospects
>250k
pipeline value generated
28%
audience engagement rate

Results

  • Delivery of 15 sales qualified leads (SQLs) and 10 marketing qualified leads (MQLs) within NexTec’s target vertical
  • High audience engagement rates across various campaign tactics (57,000+ landing page impressions and 45,000+ paid traffic impressions)
  • An incremental increase in email marketing open rate and CTR aligned to progression through the campaign funnel
  • Facilitation of 150-225 unique account interactions per campaign week

Testimonials

 

 

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