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Sage + PWC

Using propensity data to drive engagement for Sage within PwC

The challenge

Sage wanted to engage SI partner, PwC in a co-targeted campaign to drive engagement from a target audience.

The target audience had been profiled by propensity modelling and target personas within the audience were targeted via a combination of social, remarketing, teleservices, and email marketing to secure webinar registration and attendance.


Key features

  • Account-targeted for engagement

  • Co-branded Vendor and SI event

  • Fully managed by Sherpa

  • 25% account engagement within two weeks

  • Over 100 webinar registrants



  • Target a data set of 1,000 accounts

  • Accounts scored using Lattice propensity model

  • Using LinkedIn InMail, teleservices, email and remarketing

  • Segmented audiences with bespoke persona-based messaging

  • Webinar invites to target accounts based on keyword propensity modelling

  • Provision of LinkedIn messaging to drive engagement from target accounts

Key stats

account reach
account engagement
account registration


Despite it being a short campaign, Sherpa managed to establish good reach into the target accounts (80%) and drive engagement and registration with this one-to-many approach.



Related services


Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.


Today’s channel requires new coverage models, timely communications, advisory management and interaction. We manage Partner engagement programmes and activities that drive joint success.