The challenge
Sage wanted to engage SI partner, PwC in a co-targeted campaign to drive engagement from a target audience.
The target audience had been profiled by propensity modelling and target personas within the audience were targeted via a combination of social, remarketing, teleservices, and email marketing to secure webinar registration and attendance.
Key features
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Account-targeted for engagement
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Co-branded Vendor and SI event
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Fully managed by Sherpa
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25% account engagement within two weeks
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Over 100 webinar registrants
Campaign
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Target a data set of 1,000 accounts
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Accounts scored using Lattice propensity model
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Using LinkedIn InMail, teleservices, email and remarketing
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Segmented audiences with bespoke persona-based messaging
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Webinar invites to target accounts based on keyword propensity modelling
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Provision of LinkedIn messaging to drive engagement from target accounts
Results
Despite it being a short campaign, Sherpa managed to establish good reach into the target accounts (80%) and drive engagement and registration with this one-to-many approach.
