The challenge
Alteryx is a high-growth data analytics technology vendor with significant long-term Channel growth objectives. They wanted to:
- Improve trust and loyalty
- Reflect improvements in standards and compensation for partners
- Measure performance
- Provide marketing tools and GTM campaigns via Alteryx Partner Portal
- Create access to role-based enablement paths
-1.png)
-1.png)
Sherpa's Approach
Sherpa took the following approach to tackling Alteryx's challenges:
- Comprehensive industry benchmarking
- Modernising the partnership standards and making these clear for a mutually beneficial partnership
- Pragmatic approach to ensure partners feel supported and can accelerate business results
- Amalgamate cross-organisational feedback
Key features: - Creation of a well-structured program based on channel-thought leadership with full understanding of how it will be used - a single source of truth available on a partner portal
- Consideration and tailoring to regional differentiation - (e.g. varying ACV requirements across theatres)
Testimonial
"Investing in Sherpa to support our partner ecosystem made a huge impact for us. They applied their real-life channel experience to help reshape our global partner program, and manage Alteryx EMEA GTM programs.
What really stood out was their ability to understand our partner business, build strong internal relationships, meet tight deadlines, and provide proper guidance. Today, partners are bombarded and overwhelmed by vendors, but Sherpa helped make doing business with our ecosystem in EMEA easier."
Steve Wooledge VP Global Partner Marketing Alteryx