Alteryx is a high-growth data analytics technology vendor with significant long-term Channel growth objectives. They wanted to:
Sherpa took the following approach to tackling Alteryx's challenges:
Invested in and engaged Partner ecosystem motivated to drive revenue and customer success
Innovative, world class program to support Channel growth
Greater clarity and transparency for Partners
"Investing in Sherpa to support our partner ecosystem made a huge impact for us. They applied their real-life channel experience to help reshape our global partner program, and manage Alteryx EMEA GTM programs.
What really stood out was their ability to understand our partner business, build strong internal relationships, meet tight deadlines, and provide proper guidance. Today, partners are bombarded and overwhelmed by vendors, but Sherpa helped make doing business with our ecosystem in EMEA easier."
Steve Wooledge VP Global Partner Marketing Alteryx
Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.
Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners, and high-levels of end-customer satisfaction. Excellence in channel enablement requires thought.