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Modernizing and improving the Partner program

The challenge

Alteryx is a high-growth data analytics technology vendor with significant long-term Channel growth objectives. They wanted to: 

  • Improve trust and loyalty 
  • Reflect improvements in standards and compensation for partners
  • Measure performance
  • Provide marketing tools and GTM campaigns via Alteryx Partner Portal
  • Create access to role-based enablement paths

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Sherpa's Approach

Sherpa took the following approach to tackling Alteryx's challenges:

  • Comprehensive industry benchmarking 
  • Modernising the partnership standards and making these clear for a mutually beneficial partnership
  • Pragmatic approach to ensure partners feel supported and can accelerate business results
  • Amalgamate cross-organisational feedback

    Key features: 
  • Creation of a well-structured program based on channel-thought leadership with full understanding of how it will be used - a single source of truth available on a partner portal
  • Consideration and tailoring to regional differentiation - (e.g. varying ACV requirements across theatres)

The impact

Invested in and engaged Partner ecosystem motivated to  drive revenue and customer success

Innovative, world class program to support Channel growth

Greater clarity and transparency for Partners


Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact for us. They applied their real-life channel experience to help reshape our global partner program, and manage Alteryx EMEA GTM programs.

What really stood out was their ability to understand our partner business, build strong internal relationships, meet tight deadlines, and provide proper guidance. Today, partners are bombarded and overwhelmed by vendors, but Sherpa helped make doing business with our ecosystem in EMEA easier."

Steve Wooledge VP Global Partner Marketing Alteryx

Related services


Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.


Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners, and high-levels of end-customer satisfaction. Excellence in channel enablement requires thought.