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Project Showcase: Displacement Campaign

The challenge

  • Working with a Partner, Genesys wanted to run a competitor displacement campaign, targeting prospects using a competitors Contact Centre 
  • They wanted to highlight that their current solution was going “end-of-life” and “end-of-support”, meaning they would be left with increasing costs to operate and limited help. The majority of prospects had not been made aware that they were at risk!

  • They couldn’t directly mention their competitor, so needed a sophisticated strategy to raise awareness and generate engagement

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Sherpa's Approach

  • Working closely with both the Partner and Genesys, Sherpa developed a comprehensive campaign structure and workflow that included Interactive assets, a Nurture stream and a dedicated Hub page to direct prospects to discover the benefits of Genesys Contact Centre
  • Data cleansing of over 10,000 records to create a definitive prospect list of active Contact Centre users
  • Creation of a detailed campaign reporting dashboard, showing engagement rates, time on page and individuals who interacted with content

The impact

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                               gen3                                gennn4   


Related services


Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.


Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners, and high-levels of end-customer satisfaction. Excellence in channel enablement requires thought.