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Genesys

Project Showcase: Displacement Campaign

The challenge

  • Working with a Partner, Genesys wanted to run a competitor displacement campaign, targeting prospects using a competitors Contact Centre 
  • They wanted to highlight that their current solution was going “end-of-life” and “end-of-support”, meaning they would be left with increasing costs to operate and limited help. The majority of prospects had not been made aware that they were at risk!

  • They couldn’t directly mention their competitor, so needed a sophisticated strategy to raise awareness and generate engagement

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Sherpa's Approach

  • Working closely with both the Partner and Genesys, Sherpa developed a comprehensive campaign structure and workflow that included Interactive assets, a Nurture stream and a dedicated Hub page to direct prospects to discover the benefits of Genesys Contact Centre
  • Data cleansing of over 10,000 records to create a definitive prospect list of active Contact Centre users
  • Creation of a detailed campaign reporting dashboard, showing engagement rates, time on page and individuals who interacted with content

The impact

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                               gen3                                gennn4   

 

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