Marketing Campaigns
Smarter Partner Marketing
Our suite of marketing activation programs are designed to deliver more from your ecosystem. Targeted, scalable, structured.
Channel Marketing that is guided by data and delivered by experts
Run the right campaigns, with the right Partners
In an ever-changing market, having the right Partners is crucial to driving growth and navigating challenges. As technology vendors increasingly rely on Partner-led growth, it’s essential to have a strategy that empowers your Partners to maximize demand and revenue.
Our experienced team at Sherpa acts as an extension of your organization, providing structured, data-driven Partner Marketing programs. We help you activate the right Partners with targeted campaigns that align with their capabilities and market focus. Through tailored support and insights, we enable your Partners to represent your brand effectively, driving results that meet your strategic objectives.
Scaling your Partner Marketing efforts is a given, but where we really make a difference is by delivering a smarter approach. We target the Partners who offer the highest potential for success, leveraging their strengths and optimizing every step of the marketing process for measurable ROI.
Our solutions are powered by EdisonAI, offering real-time data and insights to ensure each campaign is aligned with your Partners' skills and market messages. This allows us to work smarter, adapt quickly, and deliver consistent, impactful results.
Solutions for Smarter Partnerships
Select an option below:
- Partner Concierge
- Channel Marketing
- Partner Intelligence
- Partner Recruitment
Partner Concierge
Your Partners are in the program, but are they in the game? Partner Concierge helps you deliver more outcomes.
Channel Marketing
Our suite of marketing activation programs are designed to deliver more from your ecosystem. Targeted, scalable, structured.
Partner Recruitment
Full-service recruitment, long-term revenue driving partnerships all start with the right data to recruit the right partners.
Program Build & Infrastructure
Sherpa handles every stage of partner recruitment set-up and ongoing program management. From ideal partner profile creation and campaigns, through to lead delivery and reporting in EdisonAi with quarterly reviews
Program Add-ons:
New Partner Marketing Accelerator
Nurture done for you
Content Localization
Partner Intelligence
Knowledge is power. Smarter Partnership strategies, powered by our class-leading AI platform. Deeper visibility, unparalleled insights, future focussed.
Powered by EdisonAI