Partner Ready Marketing

Go-to-market with speed and create scale with ease

Our Partner ready marketing, campaign in a box solution, provides a quick route-to-market for Partners with lower marketing resources, newer Partners, high-potential Partners and multi-Vendor environments.

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What is Partner ready marketing?

Our campaign in a Box creates more leverage from marketing collateral and provides a quick route to market for Partners with lower marketing resources, newer Partners, high-potential Partners and multi-Vendor environments.

Why campaign-in-a-box?

Get Partners to market faster
With ready-to-go material and support which Partners can use, regardless of their marketing capability and resources. Leverage existing material to create easy routes for Partners to create demand in their markets.

Deliver more ROI from Marketing & PRM
Leverage marketing collateral and PRM technology to deliver more ROI through increased usage and Partner engagement.

Drive awareness & share of voice
Deliver valuable content which allows Partners to more easily make space in their marketing calendars, understand how to engage audiences and sell the solutions.

Support which scales and adapts
Engage with Partners at differing levels of capability and sophistication to ensure coverage but also consistency around product messaging in market.

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Why Sherpa?

Sherpa brings a stack of best practice data, tactics, and digital marketing methodology straight into the marketing functions of the partners.
Through our managed campaigns, we bring full line-of-sight into performance stats and results of Partner marketing activity.

As a fully-managed and operated service, Partners feel more invested-in, more engaged, and more committed to successful Partnership.

Key Metrics

42 - 73%

increase in Marketing ROI

80 - 90%

Reduction in Partner marketing management tasks

+65%

Increase in Partner Participation

5 reasons why Vendors are returning to Campaign in a Box.

Around ten years ago Campaign in a Box was what every Channel marketing team demanded, but Vendors quickly realized that pushing out content to Partners with little thoughts for their goals and objectives didn’t work and wasn’t the time-saving answer they had hoped for. Yet, we are seeing a renewed interest in Campaign in a Box, with leading Vendors revisiting these tactics - but with substantial evolution.

Sherpa Director Pascale Smith discusses the 5 reasons why Vendors are returning to Campaign in a Box.

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Useful Partner marketing resources

Future of Channel 2023

Our key takeaways from the Future of Channel webinar. The panel were challenged to discuss the various elements of partnering today and in the future, and how programs should adapt.

Download insights
Introducing EdisonAI

EdisonAI is the world's first AI-powered assessment and predictive modelling platform that delivers unparalleled insight into the Partner Ecosystem.

Read more
Repackaged Campaign in a box

In this blog we will explore why we are seeing a new and improved Campaign in a Box returning, and how Vendors are realizing the value it can offer them.

Learn more