Epicor, is a leader in enterprise ERP embarking on a shift to Cloud. The number of Cloud-ready Partners they had was not enough to enable them to meet revenue objectives.
Running recruitment as BAU for regional account teams presented a challenge as sales activities were prioritised, and they didn't have the required in-house recruitment expertise,
To support recruitment as a core strategic objective, Epicor utilized Sherpa’s Channel recruitment expertise for a long-term, end-to-end managed program across multiple regions.
A strategic Partner to Epicor to drive and be accountable for the Partner recruitment
Supported regions to self-execute based on best practice, shared learnings and campaign materials
Piloted approach to engage influencer type Partners to support indirect revenue growth
Clear lines of account management and reporting with insight and feedback delivered through close engagement with the Epicor team throughout the program.
Through partnering with Sherpa, Epicor benefited from:
Key Partner metrics
Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.
Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners, and high-levels of end-customer satisfaction. Excellence in channel enablement requires thought.