This year, in the third edition of our Partner Marketing Benchmark, we tracked more than 20,000 partners, and every lead inside a live, funded vendor demand program, to find out why.
The answer wasn't the tactic. It was the partner's context: how engaged they are with the vendor, and how capable they are of acting once a lead arrives.
Partners strong on both progressed 85% of funded leads. Partners strong on only one progressed under 17%. Same vendor. Same campaign. Same leads.
Inside the benchmark:
Why 70% of funded partner leads never progress
The two dimensions that predict lead conversion better than any tactic
Real leads and real outcomes, tracked inside a live, funded vendor program
What compounding partner enablement does to pipeline over three years
Based on data from 20,000+ partners. Third year running.
