<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=302321&amp;fmt=gif">

Our Approach

In a complicated environment with a multitude of pathways and destinations, you need a clear path to channel success

The Channel Transformation Model

Our unique six-stage process to channel transformation is based on six key pillars of channel strategy that enable us to analyse and enhance all aspects of your Partner ecosystem. This model is the result of two years’ work with 35 of the world’s largest technology companies, and draws on our unrivalled working knowledge of channel strategy, implementation and analysis.

Channel Development Pillars

Your biggest opportunity, and your biggest challenge, is the potential scale of your channel. If your ambition is channel growth, you need a clear overview of your business, an understanding of your current position, and a plan for the future.


Channel Transformation Model |

Our Channel assessment tool will look at your Channel across seven key pillars.

Learn More

"The Channel Transformation Model is a valuable addition to the canon of knowledge and insight around channel marketing - which remains widely under-recognised and appreciated in terms of its importance to B2B marketing. To the best of my knowledge this model is unique in providing a diagnostic tool to enable channel marketers to benchmark the effectiveness of their marketing, and consequently help them improve year-on-year. It provides practical, actionable strategies, and is well worth the investment in time. Well done Sherpa for building this useful tool for channel marketers.”

Joel Harrison, Editor-in-Chief of B2B Marketing

Learn more