Channel Development Pillars
Your biggest opportunity, and your biggest challenge, is the potential scale of your channel. If your ambition is channel growth, you need a clear overview of your business, an understanding of your current position, and a plan for the future.
Channel Transformation Model |
Our Channel assessment tool will look at your Channel across seven key pillars.
"The Channel Transformation Model is a valuable addition to the canon of knowledge and insight around channel marketing - which remains widely under-recognised and appreciated in terms of its importance to B2B marketing. To the best of my knowledge this model is unique in providing a diagnostic tool to enable channel marketers to benchmark the effectiveness of their marketing, and consequently help them improve year-on-year. It provides practical, actionable strategies, and is well worth the investment in time. Well done Sherpa for building this useful tool for channel marketers.”
Joel Harrison, Editor-in-Chief of B2B Marketing
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