The Partner Marketing Ecosystem Benchmark Report

Low adoption of campaigns can lead to a poor return on investment. We need leading metrics to help us run the right campaign with the right Partners to drive revenue. 

So we've analyzed 5,000 Partners in EdisonAI, our assessment platform, to help understand what campaigns will work with Partners. Below is a snapshot of some of the metrics in the benchmark:

• $15,000 average investment in web technology

  Suspicious you can do more with your Partners? You need to identify who's set-up for success.
  

• 75% of Partners don't have marketing automation

  This means passing them leads that need nurturing can be wasted investment. 

• 45% of Partners lack the skill and alignment to get value from digitally qualified leads

  They lack the necessary alignment and infrastructure to
  effectively bring leads to the pipeline and nurture them to a sales-ready state. Meaning we're wasting invested $.